PLATFORMS: Instagram, Facebook, X, Linkedin, Pinterest, Discord, Tiktok & Threads

KEY SKILLS: Campaign Management (paid & organic), Hashtag Utilization, Content Strategy, Content Creation, & Platform Specific Optimization

I specialize in optimizing digital content for search engines and analyzing performance to drive business growth. By leveraging SEO techniques and data insights from Google Analytics, I help brands improve visibility, increase organic traffic, and make data-driven decisions that lead to measurable results.

SEO:

• Conduct in-depth keyword research and competitive analysis.

• Optimize on-page elements (titles, meta descriptions, headers, etc.) to boost search rankings.

• Perform technical SEO audits to enhance site speed, mobile usability, and overall search engine compliance.

• Develop link-building strategies to improve domain authority and drive referral traffic.

• Monitor and analyze organic search performance using Google Search Console and other SEO tools.

Google Analytics:

• Track website traffic and user behavior through GA4, uncovering key insights.

• Set up and analyze custom reports to measure campaign performance and conversion rates.

• Implement event tracking to monitor specific user actions like clicks, form submissions, and downloads.

• Conduct data analysis to inform content strategy and optimize user experience.

• Create actionable insights from data to improve ROI and inform digital marketing strategies.

I specialize in building effective email campaigns that engage audiences and drive measurable results. By focusing on personalization and data-driven insights, I create email strategies that nurture customer relationships that lead them to the desired outcomes set for the campaign (Add to cart, Opt ins, Referrals, Checkouts)

Key Skills:

• Craft targeted campaigns with engaging copy and design.

• Segment audiences for personalized messaging and higher engagement.

• Analyze performance metrics to optimize future campaigns.

• Set up automated workflows for onboarding and retention.

I can create and manage Facebook ad campaigns that drive brand awareness, engagement, and conversions. By leveraging audience targeting and data analysis, I develop strategies that maximize ad spend and deliver measurable outcomes.

Facebook Ads:

• Develop targeted ad campaigns to reach specific audiences.

• Optimize ad creatives and copy for higher engagement.

• Monitor and adjust campaigns based on performance metrics.

• Analyze results and make adjustments based on the campaigns intended goal using the SMART framework

• Build targeted marketing funnels that nurture leads and drive conversions.

• Use CRM tools for lead scoring and segmentation to personalize campaigns.

• Develop automated workflows for key stages like onboarding, lead nurturing, and retention.

• Ensure consistent representation of brand values and voice throughout the customer journey.

• Optimize customer touchpoints to enhance engagement and foster long-term loyalty.